Your Website Is More Than Just a Digital Business Card
You launched your business. You got a website.
You were told it’s important for customers to “find” you.
And… not much happened.
Maybe an occasional contact form, maybe a couple of calls. But nothing close to the ROI you expected. So now you’re wondering:
“Was this even worth it?”
We get it. And here’s the truth:
The problem isn’t your business. The problem is how your website is being used — or more likely, not used.
Think of Your Website as a Sales Rep — Not a Brochure
In sales, everyone knows it’s a numbers game:
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100 calls → 10 meetings → 2 closed deals
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Or for retail: 500 visitors → 50 conversions → $10,000 revenue
But most business owners don’t apply this same thinking to their websites.
💡 Your website should be working toward a clear traffic goal — just like a salesperson works toward a quota.
For example, a moving company might need:
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1,000 website visits/month
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to generate 100–150 inquiries
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that lead to 50–75 booked moves
That’s how your website should be contributing to your business. It’s a sales machine, not just a business card online.
The Key You’re Missing: Local Keyword Intelligence
Let’s say you serve three cities as a local service provider:
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In City A, people are searching for “corporate moving companies”
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In City B, it’s all “cheap movers near me”
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In City C, top searches are “insured professional movers”
This data is gold.
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City A? High-paying B2B jobs. Optimize ads & SEO there.
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City B? Low-ticket, price-sensitive shoppers. May not be worth your budget.
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City C? Quality-focused clients. Great for upsells, longer lifetime value.
Knowing what your customers actually search in each city allows you to choose your battles, spend smarter, and attract better-fit leads.
Here’s What’s Wild: You Might Only Need 500 Visits a Month
Most business owners think they need tens of thousands of visitors to see results. But for many local businesses — like:
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Home service contractors
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Dentists
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Med spas
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Realtors
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Auto shops
…you may only need 500 targeted visits per month to hit your revenue goals.
We’ve seen six-figure local businesses reach that level with less — simply by knowing what’s working and optimizing accordingly.
The Problem? Most Business Owners Have No Idea How Their Website Is Performing
When a new client approaches us, the first question we ask is:
“How many people visit your website each month?”
And 9 out of 10 times, they have no idea.
You can’t optimize what you don’t measure.
You can’t grow what you don’t track.
And you definitely can’t win local customers if you don’t even know how they search.
We Created Local Market Discovery Sessions to Change That
That’s why we built ProBurb’s Local Market Discovery Sessions — a one-hour, high-impact digital meeting where we walk four business owners at a time through:
✅ Keyword trends in their city
✅ How their website traffic compares
✅ How top-ranking businesses are winning
✅ What actions they can take now to start showing up better online
You’ll finally see your real visibility gaps — and the untapped opportunity waiting in your local market.
Ready to See What Customers Are Actually Searching in Your Area?
If you’re in:
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Home Services (HVAC, Roofing, Remodeling)
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Health & Wellness (Chiropractors, Massage Therapists)
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Real Estate, Financial, or Legal Services
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Healthcare Clinics or Med Spas
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Automotive Services
…you’ll want to reserve a spot in your industry’s upcoming session. We limit each to just four businesses to keep it laser-focused.
👉 See Upcoming Sessions & Register Here »
Final Word
Your website should be doing the job of a sales rep — working 24/7, driving measurable traffic, and bringing you local leads.
If it’s not, it’s time to change that.
The data is out there. The customers are searching.
Let’s make sure they find you.